Understanding customer requirements, many new products and lines were installed in the market over the years, firmly positioning Al Jadeed as the leading bakery products manufacturer and supplier in the UAE.

In 2014, reacting to new market trends, Al Jadeed rebranded and revamped its operations to model itself into a spanking new and versatile bakery. While the same great taste was retained, changes were introduced to bring in new product lines, operations were made more efficient, the fleet of vehicles to service customers was expanded, new experienced personnel were bought in to helm operations and customer feedback incorporated more vigorously to ensure consistency. The company logo underwent a change to signify the renewed direction and promise.

Today, Al Jadeed continues to grow steadily with a wide range of products that are enjoyed equally by locals and expat residents of the UAE.